Kids are bullied not only because they're gay (or perceived as gay), but also because they're "fat," or too thin, have disabilities, are too pretty, not good looking enough, have red hair, are new to a school, too promiscuous, too conservative, too rich, too poor, or just at the wrong place at the wrong time.
We can all do SOMETHING. When in doubt, as adults we can do simple things like say, "You don't deserve that!" And repeat and repeat and repeat. Our outrage and empathy will go a long way to blunt the long tail of pain that bullying causes.
We can't stop every incidence. We can stop kids from feeling that being treated that way is OK. We don't have to wait for experts to tell us that kids need us to constantly tell them that they are very cool... and kids who put other kids down are knuckleheads.
Just a reminder of why this has gotten the attention of the White House and how much it deserves our attention.